As a senior designer, I visualize the brand and all collateral for business transforming into digital experiences that delight and deliver user and business outcomes and myriad demographics and personas.

I produced a fresh, modern design branding strategy and developed design guidelines and toolkits such as presentation templates for the business. 

I worked cross-functionally with marketing and management to develop mock-ups for cohesive branding direction that enhances the customer experience.

I Designed all physical brand collaterals (catalogs, brochures, and EDMs)