Tiliter Graphics | Portfolio

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TILITER

# AI COMPUTER VISION

Tiliter is an Australian-based AI company that offers cutting-edge computer vision software that breaks new ground in retail product identification and enables supermarkets to transform the shopping experience; Tiliter enhances productivity for forward-thinking businesses.

The company has grown so fast, and after 4-5 years of being in the market, it was getting to the point that it needed to make some changes to reflect its evolution – from garage days to the #1 retail computer vision brand in the world. That's why we started the brand evolution and the website redesign project.

Discovery

During the discovery phase, we performed a site audit, utilized questionnaires, dug deep to do a competitive analysis, sent out branding surveys, conducted user interviews, developed personas, and crafted a list of suggested improvements based off of the results.

Interviews

Conducted extensive key stakeholder interviews: We have done brainstorming sessions using google form with the founders and prominent decision-makers of the company to understand their vision.

You can find an example of an example of the questionnaire I created on Google Forms for the founders here: shape the Tiliter brand story

We have done brainstorming sessions using Mirro with the engineers to better understand the product and see their thinking process when they enter the competitors' websites.

Personas

We have started doing user and buyer personas using Mirro, Google Forms, and the help of an SEO researcher...

The data was collected from many sources, including:

CRM and lead-tracking data
Search and other behavioral data
Information from sales reps
Conversations with existing customers

The result:

The key discovery here was that even though store managers and grocery shoppers use the Tiliter product, the CIO and team leaders are the decision-makers when it comes to actual purchasing decisions.

So we decided to let the buyer persona influence our design strategy the most because we believed it would positively impact the number of leads and opportunities.