As the Lead Designer, my pivotal role in establishing a consistent design language across all media—from our digital platforms like the website and app to physical event collaterals such as T-shirts, media walls, flyers, and stickers—was instrumental in enhancing our brand's global presence.

This initiative's success hinged on a deep understanding of the varied user landscapes in Singapore and Australia, requiring a delicate balance between maintaining a universal brand identity and tailoring our approach to localized user engagement. By ensuring that our design language effectively spoke to our diverse audiences, I contributed significantly to improving the overall user experience and reinforcing our brand's international stature.